VSL: the video that sells your offer, on repeat.
A Video Sales Letter shot in our Paris 13 studio. A pitch structured with you, teleprompter, coaching, an edit that holds until the button.
They create with us:
A script framed to convert
Hook, problem, promise, proof, offer, call to action. We structure the pitch with you, then the text goes to the teleprompter, calibrated for speech.
The teleprompter session
Coaching that makes you convincing
Teleprompter, speaking coaching, as many takes as it takes. The coach has you replay the key passages until they ring true.
On-camera coaching
An edit that holds until the button
A hook up front, captions for muted sound, b-roll and prompts. Every minute holds attention until the call to action.
Video editing
A place where every creation is possible
Across our 1000m², an intimate podcast shoots next to a TV stage, a brand preps its campaign while a familiar face records their own. That energy is what makes the studio.
See all our studios
You are never alone on set
Professionals from television, advertising and cinema, brought together around your shoots by the Fantasmagorie agency: 30 years on set, from Squeezie to the Paris 2024 Games.
- Public-speaking coachPuts you at ease on camera, take after take.
- DirectorDirects the session and sets the pace of every take.
- Director of photographySculpts the image: framing, lenses and light.
- EditorTurns the takes into a story that holds attention.
- Art directorSigns the visual identity of your format.
The crew assembles to the measure of your project and your package.
Shot with us
À côté
Elliot Fricaux · Podcast · Football
Elliot Fricaux launches his podcast À côté with Georginio Rutter, Premier League footballer: 47 minutes on what matters off the pitch, from childhood passions to Pokémon.
- 01
- first episode
- 47 min
- of conversation
- 7K+
- YouTube views
Frequently asked questions
All questionsWhat exactly is a VSL?
A Video Sales Letter is a sales video: a filmed pitch that lays out a problem, your solution and your offer, to convert your audience into customers on a sales page or in ads.
Do you write the script?
We frame the structure with you (hook, promise, proof, offer, call to action) and put your text on the teleprompter. For full copywriting, we point you to a partner copywriter.
I'm not comfortable on camera, is that a problem?
No: a professional teleprompter, speaking coaching and multiple takes are planned so you come across fluid and convincing.
Do you deliver versions for advertising?
Yes: a long version for your sales page and short formats (Reels, TikTok, YouTube Ads) cut down per your package.
How long is a VSL?
From 3 to 20 minutes depending on the offer and channel. We calibrate the length with you based on your audience and your sales funnel.
Can you show examples of VSLs?
Our published work shows the on-set result: sets, light, delivery. For specific VSL examples and their results, let's talk: we only share what our clients allow, and your sales page will remain yours too.
What's the difference between a VSL and a video ad?
An ad captures attention in seconds; a VSL takes the time to convince: it walks through the full argument, from problem to offer, for an audience already interested. They work together: the ad brings the traffic, the VSL converts it.
Ready to make your video sell?
Describe your offer: we'll propose a VSL setup and a quote within 48h.